Alain Pinel Realtors (APR) began in 1990 with three people who saw residential real estate a little differently than other firms at the time. They believed that the principles shaping success in every other industry such as innovation, global networking, technology-driven productivity, and attention to the market place would succeed in real estate as well. When they launched the business, they also launched a revolution:

·APR was the first real estate firm to embrace the idea that improvement comes by taking risks, innovating, adapting to change, and continually questioning assumptions.

·APR was the first to invest in its brand, recognizing the power of high-quality marketing materials to attract notice, communicate values, articulate our brand promise, and create memorable impressions among agents, clients, and the industry.

·APR was the first to recognize and leverage the advantages delivered by cutting-edge information tools. The apr.com website was launched in 1993, even before most technology companies had public websites.

·And APR was first to embrace a code of best practices that set a foundation for consistent excellence over time.

APR has adhered to the principles of its founders. And their way of doing business has paid off in a reputation for integrity, style, and stability through change. APR's history is simply the basis for its future, and by every indication, APR will continue to be a best-seller.

Alain Pinel Realtors established its presence in San Francisco in April 2007 when the company acquired the assets of limited liabilities of Ritchie Hallanan Real Estate Ltd. Under the leadership of Vice President and Regional Manager for San Francisco and the North Bay, Tim Murray, the company has expanded into three San Francisco locations.

Alain Pinel Realtors is the largest privately owned and independent residential real estate company in California.  Locally owned, the firm had sales volume of $7.2 billion in 2007 and has been consistently ranked in the Top 10 firms in the United States based on total sales volume.  It was founded in 1990 by its current Chairman and CEO Mr. Paul Hulme and is based in Saratoga, Calif.  Alain Pinel Realtors has redefined the business of residential real estate and now has 27 prestigious and luxurious offices serving Santa Clara, San Mateo, San Francisco, Alameda, Contra Costa, Napa, Monterey and Santa Cruz counties. Alain Pinel Realtors served 6,000 clients in 2007 with an average sales price of more than $1.2 million. Alain Pinel Realtors is a founding member of Luxury Portfolio, an operating unit of The Leading Real Estate Companies of the World (formerly RELO). The San Francisco office of Alain Pinel Realtors is the Board of Regents member of Who's Who in Luxury Real Estate for San Francisco. APR has a joint venture partnership in the mortgage lending institution Private Mortgage Advisors, which is an affiliate of Wells Fargo Bank, N.A.